Brand identity solution for the Mediobanca retail bank. The project involved the creation of a new retail brand along with a complete set of identity materials including credit card design and collaterals.
Brand Strategy & positioning / Corporate Identity / Brand Identity Design
CheBanca! is the Mediobanca Group first retail bank system.
This new concept which came to life in 2007 outpaced traditional banking system standard models.
Its colour is yellow and its idiomatic expression CheBanca! formally becomes a single word. The rhythmic cadence depends on the capital letters which fix the expression from the beginning to the end. The exclamation mark, thanks to its shape, underlines the brands value: innovation and dynamism, integrity and accuracy.
The new bank has an innovative, trustworthy and strongly characterized soul.
CheBanca! wants to make consumer life easier, therefore the new retail concept combines convenience and advantages of an online bank, with the physicality of a “retail bank”, creating a new way of living the banking experience with a comprehensive approach.