CODE is a project originated by Nascent. CODE can be defined as a new project incubator; young and upcoming designers were selected to create a coral collection of objects. CODE stands for Complements Design, a group of products inspired by the “Smart Attitude” philosophy of Calligaris. Nascent deﬁned the general concept and the brand strategy, guiding the company in choosing the project “faces”, included the upcoming talent Matteo Cibic and created the entire visual identity for the collection. Starting from the design of the logotype, as well as everything which led to the creation of an online and offline communication infrastructure.
Brand Strategy & positioning / Corporate Identity / Art Direction / Packaging Design / Web Interaction
Furniture / Design
During the identification of a logo to represent this capsule collection, we were inspired by the typical elliptical pattern of the DNA genome. The key concept inspiring the entire collection resides in the transposition of the “Calligaris DNA”, crystallized in the 90 years of life of the brand, which is transferred into a more updated collection interpreted by young ambitious designers, but remains faithful to its origin and is integrated into the main collection. A fresh and irreverent typography, the Utopia, together with a red equidistant diagonal lined pattern complete the image.
All of the brand identity material is developed following the Utopia typography concept, reflecting the 3D component which is referred to the metricity of the objects which compose it.
Added to this is the rotation component that sets out to apply a 360° approach to the world of the CODE brand accessory. The font is designed by RM&CO.
CODE is also available in a successful exhibition format for trade fairs and events; the distinctive brand identity of the capsules in fact imbues three-dimensional spaces with originality, both for trade fairs and events dedicated to the design world.
Nascent developed a special new section in the Calligaris website which displays all the ad hoc products designed by young designers from all over the world for this occasion.
The section is based on a complete product gallery which allows the customers to view information, details and customization options. All products can finally be bought in the e-commerce section.