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OVERVIEW

Golfera is leader in the cured meats large distribution in Italy. They wanted to expand globally on the market by starting the production of a retail line of ready-to-eat meals, whose main characteristics are authenticity and the Italian heritage. Nascent created a completely new innovative brand, naming, and narrative that tell the story of simple ingredients growing into sophisticated meals. The main message revolves around the precious alchemy at the base of the Italian cuisine: a mix of tradition, high quality, and phantasy.

DELIVERABLES

Brand Identity Design / Packaging Design

INDUSTRY

FMCG

GDI_IMG_shooting

CREATIVE DIRECTION

Nascent did the art direction for Golfera, emphasising the natural ingredients used to prepare each meal in a genuine and artisanal way. By showing the products in details, the images convey a ‘real feel’ of the good Italian cuisine.

PACKAGING DESIGN

The ingredients enter the plate through the round window to highlight the authenticity of the raw materials. The opening was thought on purpose to show the high quality of the product. The idea is that the packaging doesn’t lie, the customer can see beforehand what he’s buying.

GDI_IMG_shooting

CREATIVE DIRECTION

Nascent did the art direction for Golfera, emphasising the natural ingredients used to prepare each meal in a genuine and artisanal way. By showing the products in details, the images convey a ‘real feel’ of the good Italian cuisine.

PACKAGING DESIGN

The ingredients enter the plate through the round window to highlight the authenticity of the raw materials. The opening was thought on purpose to show the high quality of the product. The idea is that the packaging doesn’t lie, the customer can see beforehand what he’s buying.