Creation and development of a new store concept for the Italian perfumery chain La Gardenia. Nascent rethinks perfumery as a place far from the “supermarket” concept of beauty, by designing new retail spaces presented as a visual and conceptual metaphor of beauty and femininity which expresses simplicity, elegance and innovation. The point of sale is a vehicle which offers not only products but unique and rewarding experiences as well.
Beauty / Cosmetics
The retail system leads to maximum enhancement of the product, of its different brands and more in general of the retail experience, creating visual hierarchies and diversified points of attention, thanks to a dynamic and impressive modular concept.
Lacquered MDF, plexiglas, polished steel and wood are the materials selected for the new spaces, where the shop windows are designed and displayed as a system of great attractiveness and external visual permeability yet providing a complete interpretation of the point of sale.
The internal display arrangement is one of the main elements which characterizes the entire store system. A multifunctional system which is able to satisfy needs such as exposure, connectivity and product enhancement. This system leads to the creation of particular display layouts and is adaptable to different exposure requirements for distinct product categories.
Very recognizable and greatly characterized free standing display and attentional components which are able to integrate different functions within a single element. The make-up area is a strong iconic element for the entire point of sale. The “shop in shop” philosophy enables brand enhancement facilitating the testing functions (Make-up Lab). The flexibility of the system satisfies different size display requirements.