We created a new store concept for La Gardenia by designing new retail spaces around the concept of a perfumery as a premium space, distant from a ‘supermarket’ feel of beauty. The emphasis was put on designing retail spaces presented as a visual and conceptual metaphor of beauty and femininity. We wanted to express simplicity, elegance and innovation but also create a point of sale that offers not only products but also unique and rewarding experiences.
Beauty / Cosmetics
The retail system was designed to maximise product enhancement. By creating visual hierarchies and diversified points of focus with a modular display concept, brands and products were distinct while simultaneously creating a fluid and welcoming customer experience.
Lacquered MDF, Plexiglas, polished steel and wood were used as materials and the shop windows were designed to act as both as part of the internal display system as well as for external visual display and exposition.
The internal display arrangement shows a multifunctional system able to fulfil a variety of requirements covering presentation, customer experience and product enhancement. This system enables the creation of particular display layouts and is adaptable to different presentation needs for distinct product categories.
The retail system is characterised by its flexibility. Distinct in style and distinguished by the freestanding display functions with modular components it enables a variety of composition s and is easily adaptable to different size requirements. Particularly the “shop in shop” compositions enable brand enhancement and facilitates active interaction experiences, such as the Make-up Lab.