Nascent created the brand identity for Maison Bio, LaGardenia’s first private label. This new natural line is composed of 24 skincare products and 15 sun care products and has an iconic style distinguished by its sleek packaging featured in black, green, white and gold.
Brand Strategy & positioning / Corporate Identity / Art Direction / Packaging Design / Web Interaction
Beauty / Cosmetics
The brand identity is defined by simple and distinctive communication codes, creating a perfect union between the organic spirit of the product and the glamorous character of the brand.
Maison Bio’s style is distinguished by its sleek packaging. The authority of black, the natural green and glamorous gold, evokes a world of simple beauty and sophistication, complementing the purity and elegance of a dominant white.
The development of Maison Bio’s communications materials included the design of corporate communication, stationary, in-store and counter signs, promotional packs, gift packs and shoppers.
Nascent also created Maison Bio’s online presence. The result was a website emphasising product imagery, a strong brand identity, style, and engaging content with technical information and usage guidelines.