Creation of the brand identity of “Maison-BIO”, bio-natural cosmetic products, La Gardenia’s first private label. The new line, composed of 24 skincare products and 15 sun care products, has an iconic style distinguished by its sleek packaging featured in black, green, white and gold. Maison–BIO’s brand awareness is backed up by a strong communication system: corporate communication, stationary, PoP communication, visuals, counter signs, totem, promotional packs, gift packs, shoppers, on line communication and website.
Brand Strategy & positioning / Corporate Identity / Art Direction / Packaging Design / Web Interaction
Beauty / Cosmetics
The brand is identified with simple and distinctive communication codes, forming part of a world of research, creating the perfect union between the organic spirit of the product and the glamorous character of the brand. Maison-BIO has an iconic style distinguished by its sleek packaging featured in black, green, white and gold. The result is a refined and glamorous brand which evokes a world of simple beauty maintaining a cosmopolitan and contemporary appeal.
The Maison–BIO brand awareness is backed up by a strong communication system: corporate communication, stationary, PoP communication, visuals, counter signs, totems, promotional packs, gift packs, shoppers, on line communication and website. The most common communication tools are the brochures: Maison-BIO, Maison-BIO Sun and Maison-BIO bb cream, which grant a complete view of all the products.
The purity and elegance of white is accompanied by the authority of black, the sophistication of grey and the freshness of green define the three main categories: facial cleanser, facial cream and body line. Black and gold express the richness and professional safety, both connected to the glamour image of the Sun Line.
To complete the corporate analysis of the brand, Nascent defined Maison Bio’s online presence. The result is a designer total look website where technical information and usage guidelines are offered.
The website provides emphasis to product photographs, strong brand identity and style, evaluation of “engagement” content. The website was developed by Quentes, an interactive research firm.