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OVERVIEW

Identity design solution for one of the global groups in the production of sailboats and European leader for motorboats up to 15 metres. The project included new logo and identity as well as stationary material and different applications of the logo mark.

YEAR

2009

DELIVERABLES

Brand Identity Design / Corporate Identity

INDUSTRY

Luxury Motor Yachts

A NEW CONCEPT IN LUXURY YACHTING

Building a cross-cultural international brand for MCY implies the setting of a conceptual framework which supports, embraces and promotes the diversified character and individuality of the new-born brand: a statement of elegance and quality, something authentic which deeply connects with people.

A NEW CONCEPT IN LUXURY YACHTING

The new logo communicates a coherent, pro-active, personal experience, a brand the consumer can trust, which reflects themselves and their aspirations, brands which they are “comfortable” with. MCY identity expresses the perfect balance between function and emotion, traditions and innovation. The rational is awed without the emotional, as is function without form. A future classic atmosphere where simplicity, elegance, style, harmony, integrity are merged together in a unique firm.