Monte Carlo Yachts, part of French group Beneteau, produces luxury motor yachts as their premium range. The project included creating a new logo and identity as well as stationary material and different applications of the logo mark.
Brand Identity Design / Corporate Identity
Luxury Motor Yachts
Building a cross-cultural international brand for Monte Carlo Yachts involved the setting of a conceptual framework that supports, embraces and promotes the diversified character and individuality of the brand; a statement of elegance and quality, something authentic which deeply connects with people.
The new logo communicates a coherent, personal experience, a brand the consumer can trust, which reflects personality and aspirations. The Monte Carlo Yacht identity expresses the perfect balance between function and emotion, tradition and innovation. A future classic atmosphere where simplicity, elegance, style, harmony, integrity are merged together. This was further developed in the range of stationary materials and logo application across the brand.