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OVERVIEW

Monte Carlo Yachts, part of French group Beneteau, produces luxury motor yachts as their premium range. The project included creating a new logo and identity as well as stationary material and different applications of the logo mark.

DELIVERABLES

Brand Identity Design / Corporate Identity

INDUSTRY

Luxury Motor Yachts

A NEW CONCEPT IN LUXURY YACHTING

Building a cross-cultural international brand for Monte Carlo Yachts involved the setting of a conceptual framework that supports, embraces and promotes the diversified character and individuality of the brand; a statement of elegance and quality, something authentic which deeply connects with people.

LOGO & IDENTITY DEVELOPMENT

The new logo communicates a coherent, personal experience, a brand the consumer can trust, which reflects personality and aspirations. The Monte Carlo Yacht identity expresses the perfect balance between function and emotion, tradition and innovation. A future classic atmosphere where simplicity, elegance, style, harmony, integrity are merged together. This was further developed in the range of stationary materials and logo application across the brand.