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THE BRIEF

Nautica Italiana is the new association founded on the initiative of Italy’s leading nautical manufacturers, consisting of 25 brands operating in the sector. Directed at companies concerned with industry, services and territories, it aims to bring together the excellence of the entire sector to draw up a clear sustainable development strategy.


Nascent Design created the brand identity for the new association, providing an image that is both elegant and innovative, with the aim of promoting one of Italy’s industries of excellence and facilitating its overall and systemic growth, both nationally and internationally.

YEAR

2015

DELIVERABLES

Brand Identity Design / Corporate Identity

INDUSTRY

Italian Nautical Association

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NAUTICA WITH A CAPITAL “N”

This stylish yet innovative logo is made unique by a capital “N” that is representative of Nautica Italiana and that, thanks to a new approach to the typography, expresses an elegant, prestigious image consistent with the association’s evolutionary mission.

The choice of navy blue highlights the heritage of the market segment. The new brand expresses and represents the competence, excellence, distinctiveness and Italian spirit of Nautica Italiana.

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EVOLVING STYLE

Thanks to its know-how, Nascent Design is accompanying the development of the newly-founded Italian association through the creation of a visual identity system that is coordinated and consistent with the intent and requirements of the 25 brands “of excellence” from the nautical sector that have come together to promote Made in Italy throughout the world. The new communications system will have a distinct, visible and recognisable identity thanks to the combination of photographic, stylistic and creative elements designed specifically for Nautica Italiana.

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