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OVERVIEW

As part of the architectural visual identity rebrand for Vebi Nascent worked extensively on its consumer level packaging and identity.

DELIVERABLES

Packaging Design / Communication Material Design

INDUSTRY

Biochemical / Beauty and Health

DEVELOPMENT OF RETAIL LINE IDENTITIES

The use of the “V” shape of the logo on the packaging creates a separation between the full colour and imagery and the combination of colour and emotive images was used to create a connection between the product and the consumer. We also created an iconographic system to reflect the overall identity, which was specifically to be used on the back of all packaging in place of text as usage explanations.

Within the product lines the colouring was intentionally made different and reflect a clear functionality; blue is used for care and protection products, green indicates plant nutrition, the gradient from orange to dark red relates to plants care. The purple conveys the field of winery, and the brown reflects the animal care line, while the bio line has a differentiating design, predominantly white in colour with the logo in green. This was also applied to the corporate communications materials and brochures to reflect the ranges.

 

A NEW CODE OF COLOURS FOR THE TECH LINE

A completely separate line, Vebi Tech needed a stand-alone visual identity. Purchased primarily by experts in the field the line doesn’t require detailed product descriptions so the visual system is built on a system of colour gradients, accompanied by the grey logo. A set of colours extending from red to blue concern rodenticides; a gradient going from green to blue, instead, reflects insecticide products.