Creation of the brand identity for Y.O.U., a “cross-cultural” collection of shoes which combines the originality of a sneaker and the urban and sophisticated touch of the most contemporary casual wear. Y.O.U brand was founded in 2011 and focuses on the individual reflecting a vision of “new humanism”. The name is an acronym – Your Own Universe – which is an invitation to reclaim oneself through simplicity. Y.O.U. identity reflects its personality: immediate, cool, dynamic and cosmopolitan.
Brand Identity / Art Direction
Design / Fashion
Creation of communication material to support the SS2013 collection. This collection takes inspiration from the new metropolitan nomads; ever moving, born to travel, open-minded, never afraid of contamination, constantly looking for new discoveries, with a marked sensibility and environmental consciousness.
Movement, sports and lightness inspire the Spring Summer 2014. The main communication materials reflect the spirit of the collection, ranging from invites to lookbooks, the main idea is movement – suggested by every detail: whether it is an old suitcase tag or a dance performance.