Boraso is the first Italian agency of Conversion Marketing. An integrated digital approach to brand strategies where the solutions enclose all the business stages: analysis, strategy and results. The key word is transformation. Because the aim is always to transform connections into interactions, intuitions into technological solutions and ideas into sales objectives and lead generation.
- Brand Identity Design
The logo is the core of each brand. It is always the starting point and the most significant and visible element. It can be as simple and perfect as a triangle, where the different colours immediately identify the three areas: research, planning and production. The logo was followed by the restyling of the company’s profile, stationary elements, internal documents and website, as a natural evolution of Boraso new identity. Able to transform the brand into a dynamic, impactful and outstanding reality.
Every component of Boraso’s logo has been totally redesigned: ideogram, colours, script and lock up. We’ve created a strong and distinctive sign that works as the protagonist in the communication system.
Digital media, such as the company’s website and relative social networks, has been completely customised, following all the guidelines of
its new identity.
The company new profile has been designed as a dynamic, innovative system of three communication materials: the brochure, the services and the Boraso Academy services.