Reinventing an Italian tradition
Italy is famous in the world for many things, but certainly ice cream is one of the most famous. Gelato d’Italia is a historic company in the production of ice cream for both the domestic and international market. Their need was to completely rethink their brand to support a new phase of growth.
Nascent was asked to develop the main concept for the new brand and visual identity. Starting from a completely redesigned logotype, the tasks included the creation of an integrated and fully articulated brand system.