Next Design
New trends in design

Altagamma launches the first edition of Next Design Perspectives at the Triennale, Milan. An event focused on worldwide trends on creativity and design, those that will influence sales, lifestyles and business models in the future. When latest technologies go fast our mind needs to be ahead of them.

The project
  • Brand Identity Design
  • Event
  • Graphic Environment

Starting from the idea that knowledge is a journey, not an arrival our task was clear: creating a brand for an international event capable to express the digital nature of the contents, while communicating a sense of poetry. The out of focus images are the creative tool that allow us to go beyond technology. Not sitting on what we already know, but having a more long term vision and always wondering “What’s next?”. Looking for an undefined future compared to a clearer present.

The event
of the future
A distinctive system of visual identity

An innovative and visionary brand language for all the communication materials. The concept plays with materic layers of opaque paper in order to emphatize the blurred effect over the visuals.

The digital experience

An immersive website where all the elements are revealed through the user’s experience. In social channels as Instagram the identity is even more highlighted through engaging visuals.

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A fascinating exhibition

The event was characterised
by an immersive video mapping dressing all the stage and creating a charming and addictive environment.


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