China stopped copying because it started riding new trends, new thoughts, new cultures.

Brazil has always been the country of contrasts and contradictions, perfect to discover new trends. 

The French lend their craftsmen’s expert hands to a green, sustainable and “cruelty free” world for everyone.

Embraced by the Pacific and the Indian ocean, Australia has never been a culturally isolated country.

The Land of the Rising Sun has always been the spokesperson for new trends, beginnings and inspirations.

How can openness and experimentation be integrated with safety and social distancing?

The Brand Dispatch takes us around the world to discover the trends of 2021, starting from Italy.

Say yes, but with conditions. It all depends on the consequences, both personal and collective.

Some brands delivers not only bare necessities, but also a lot more: new values of collaboration and support.

Overcoming one’s limits, increasing performance, researching new skills.

In 2020 men and women need space. Physical space to feel safe, but also and most of all mental space.

Two increasingly important directions are rising in this new world. The need for sharing and social distancing.

We want eco-sustainable predators, hungry for new ideas, capable of conquering not only us but the planet.

The network is able to unite millions of small realities in a new world, virtually and emotionally well connected.

In this historical moment, our imagination needs to be more lucid and far-sighted than ever.

In this period of physical isolation, we yearn to exchange contents, images and information, to share.

Zen Innovator is the one who always walks one step ahead of the others but is never out of breath.

The Joker is no longer only a character. It's a place, a small dark room inside each of us.

Starting over is, above all, an attitude.

From food to clothes, from gifts to services, what matters is not the product but the experience.

Learning to live with trees, in the true sense of the word, means saving the future of mankind.

"Brand activism" becomes a new way of creating values ​​and supporting the right causes.

A more sustainable journey towards the future is possible. This is the mission for every brand.

Real fiction vs fictional reality? The border between fiction and reality is ever more hybrid.

Surveillance is widening, privacy collapsing, censorship is always lurking.

We understand that the planet is really in our hands and that the game of “we will think tomorrow” is no longer fun.

In the wake of #MeToo masculinity has become an explosive topic.

Cosmopolitan, technological, sustainable. So are the cities where we would all like to live.

Man cannot live without beauty, and beauty speaks through man.