Simple but never predictable, disrupting but never disrespectful. The Brand Dispatch is a hunter of tech trends, new lifestyle and brand innovation worldwide.
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In this “Best Of” special edition, we handpicked the most stimulating stories of the Brand Dispatch 2021
Spain time. Olè!
Spain is known for creativity and the ability to skillfully reinvent itself with great style.
Israel today stands out among the most culturally vibrant and most “gay friendly” countries in the world.
The new frontier
New Zealand seems to be the future bet and the most popular plan B, while waiting for Mars to be ready for us.
The other side of America
Visual detox, inclusive design, healthy food. New trends based on care and awareness are coming from the States.
India is moving fast towards the future with a bag filled with contradictions and opportunities.
Made with smartness
China stopped copying because it started riding new trends, new thoughts, new cultures.
The other Brazil
Brazil has always been the country of contrasts and contradictions, perfect to discover new trends.
Made in France
The French lend their craftsmen’s expert hands to a green, sustainable and “cruelty free” world for everyone.
Embraced by the Pacific and the Indian ocean, Australia has never been a culturally isolated country.
The Land of the Rising Sun has always been the spokesperson for new trends, beginnings and inspirations.
How can openness and experimentation be integrated with safety and social distancing?
From Italy to the Future
The Brand Dispatch takes us around the world to discover the trends of 2021, starting from Italy.
The Yes-But Man
Say yes, but with conditions. It all depends on the consequences, both personal and collective.
The Values Deliverer
Some brands delivers not only bare necessities, but also a lot more: new values of collaboration and support.
The New Abled
Overcoming one’s limits, increasing performance, researching new skills.
The Open Minder
In 2020 men and women need space. Physical space to feel safe, but also and most of all mental space.
Two increasingly important directions are rising in this new world. The need for sharing and social distancing.
The Green Wolf
We want eco-sustainable predators, hungry for new ideas, capable of conquering not only us but the planet.
Show Must Go Online
The network is able to unite millions of small realities in a new world, virtually and emotionally well connected.
The Lucid Dreamer
In this historical moment, our imagination needs to be more lucid and far-sighted than ever.
The Home Exchanger
In this period of physical isolation, we yearn to exchange contents, images and information, to share.
The Zen Innovator
Zen Innovator is the one who always walks one step ahead of the others but is never out of breath.
The Joker Room
The Joker is no longer only a character. It's a place, a small dark room inside each of us.
Starting over is, above all, an attitude.
From food to clothes, from gifts to services, what matters is not the product but the experience.
Learning to live with trees, in the true sense of the word, means saving the future of mankind.
"Brand activism" becomes a new way of creating values and supporting the right causes.
A more sustainable journey towards the future is possible. This is the mission for every brand.
Real fiction vs fictional reality? The border between fiction and reality is ever more hybrid.
Surveillance is widening, privacy collapsing, censorship is always lurking.
We understand that the planet is really in our hands and that the game of “we will think tomorrow” is no longer fun.
In the wake of #MeToo masculinity has become an explosive topic.
Cosmopolitan, technological, sustainable. So are the cities where we would all like to live.
Man cannot live without beauty, and beauty speaks through man.