After months of limitations, brands want to unleash and let their consumers do the same, bringing out the best in each other and offering fun looks inspired by travel and freedom: trucker jackets, shorts, tracksuits and t-shirts decorated with Brazilian elements such as jaguars, toucans, tree frogs, and flowers.
June
Brazil
Farm Rio and Levi’s
We Are Back Traveling
Farm Rio and Levi’s have launched a bold collection that is inspired by travel, nature and tropical dreams, celebrating the best of American and Brazilian heritage.
local heritage celebrated by tropical dreams
As part of the project, Levi’s and Farm Rio are also partnering with SOS Mata Atlantica and One Tree Planted to plant 14,000 native trees that will help preserve and restore two Brazilian forests. In a statement, Levi’s says the collection is “designed to root us in the beauty of the present while reminding us of a future worth preserving”.
Together with Havaianas, Farm Rio is one of the best-known brands in Brazil and today, thanks also to this collaboration with Levi’s, revenues outside of Brazil have increased by 217%. “With his clothes Farm Rio is able to make us travel with the mind and celebrate Brazilian heritage all over the world,” says Roopal Patel, fashion director of Saks Fifth Avenue.