nascent

croff

rebranding italian lifestyle

Interior design brand CROFF offers trendy furniture, textile and accessories dedicated to modern, youthful and lighthearted homes.
nascent croff upim bedroom interior design branding brand identity

croff is a home decor brand refined, rich in detail, colorful and vibrant.

The UPIM brand and home decor retail is characterised by its large collections of furniture, Made-in-Italy textiles with exclusive designs, and fresh and contemporary accessories.

Nascent provided strategic consultancy for the CROFF brand’s restyling, positioning, and identity — a new look and feel that is more current and in keeping with modern design and interior trends.

The new logo is more modern, with linear and elegant lettering that pays homage to the brand’s former identity.

Working hand in hand with the color palette and typography, the new logo appears on point-of-sale signage and pendants, communicating CROFF’s revamped brand identity.
nascent upim croff application store front branding brand identity

the linear and elegant new identity extends to all communication materials such as packaging under retail context.

All aspects of packaging design — labels, tags, wraps and boxes — reflect CROFF’s new brand identity, using all variations of the logo, colors, typography, icons and other graphic elements.
nascent upim croff showroom photo shoot shelf tv branding brand identity

the direction and production of photo shoot expresses the new identity of croff photographically.

nascent upim croff product catalog branding brand identity
excellent result of photo production is presented in a new product catalog under our creative direction.
The catalog is characterised by rigorous and careful styling, designed to emphasise the design and workmanship of CROFF furniture — with elegant finishes and fine materials.
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