croff
rebranding italian lifestyle
Interior design brand CROFF offers trendy furniture, textile and accessories dedicated to modern, youthful and lighthearted homes.
![nascent croff upim bedroom interior design branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-hero-bedroom-scaled.jpg&w=750&q=75)
croff is a home decor brand refined, rich in detail, colorful and vibrant.
The UPIM brand and home decor retail is characterised by its large collections of furniture, Made-in-Italy textiles with exclusive designs, and fresh and contemporary accessories.
Nascent provided strategic consultancy for the CROFF brand’s restyling, positioning, and identity — a new look and feel that is more current and in keeping with modern design and interior trends.
Nascent provided strategic consultancy for the CROFF brand’s restyling, positioning, and identity — a new look and feel that is more current and in keeping with modern design and interior trends.
![](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-identity-logo-before.jpg&w=750&q=75)
![](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-identity-logo-after.jpg&w=750&q=75)
The new logo is more modern, with linear and elegant lettering that pays homage to the brand’s former identity.
Working hand in hand with the color palette and typography, the new logo appears on point-of-sale signage and pendants, communicating CROFF’s revamped brand identity.
![nascent project case history croff branding brand identity shopping bag](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-application-paper-shopper-copy.png&w=750&q=75)
![nascent project case history croff branding brand identity business card logo](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-application-business-card-copy.png&w=750&q=75)
![nascent upim croff application retail price tags shop store branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-application-round-tags.jpg&w=750&q=75)
![nascent project case history croff branding brand identity coupon voucher](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-application-voucher.png&w=750&q=75)
![nascent upim croff application store front branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-store-front-scaled.jpg&w=750&q=75)
the linear and elegant new identity extends to all communication materials such as packaging under retail context.
All aspects of packaging design — labels, tags, wraps and boxes — reflect CROFF’s new brand identity, using all variations of the logo, colors, typography, icons and other graphic elements.
![nascent upim croff application retail carpet price tag branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-packaging-price-tag.jpg&w=750&q=75)
![nascent upim croff application packaging retail gift wrap wrapping paper branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-packaging-wrapping-paper.jpg&w=750&q=75)
![nascent upim croff application packaging retail candle box branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-packaging-candles.jpg&w=750&q=75)
![nascent upim croff packaging retail christmas holiday gift box branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-application-christmas-box.jpg&w=750&q=75)
![nascent upim croff showroom photo shoot shelf tv branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-photo-shoot-shelf-tv-scaled.jpg&w=750&q=75)
the direction and production of photo shoot expresses the new identity of croff photographically.
![nascent upim croff showroom photo shoot shelf lamp branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-photo-shoot-lamp.jpg&w=750&q=75)
![nascent upim croff showroom photo shoot tall shelf branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-photo-shoot-shelf-tall.jpg&w=750&q=75)
![nascent upim croff product catalog branding brand identity](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-catalog-detail.jpg&w=750&q=75)
excellent result of photo production is presented in a new product catalog under our creative direction.
The catalog is characterised by rigorous and careful styling, designed to emphasise the design and workmanship of CROFF furniture — with elegant finishes and fine materials.
![nascent project case history croff branding brand identity communication](/_next/image/?url=%2Fwp-content%2Fuploads%2F2023%2F11%2Fnascent-croff-catalog-spread-copy.png&w=750&q=75)