serially
branding tv entertainment made in italy
Serially is a free streaming platform created by iXMedia, dedicated to international TV series that have never been previously released and distributed in Italy.
The platform streams first-run TV series to italian audiences.
Created by iXMedia, a startup operating in the audiovisual entertainment sector and in the dubbing industry, the contents are subtitled and dubbed by nationally known voices and consolidated voice actors.
We supported Serially in creating and defining a new brand identity, led by naming and design of a logo. The fresh identity system, language and communication package will help Serially generating visual impact, which creates immediacy, interest, curiosity, satisfaction and a sense of identification.
We supported Serially in creating and defining a new brand identity, led by naming and design of a logo. The fresh identity system, language and communication package will help Serially generating visual impact, which creates immediacy, interest, curiosity, satisfaction and a sense of identification.
the fun side of serially is represented by the final Y, that has been elongated in a "tail", serving as a smile.
The logotype conveys a sense of approachability, friendliness and irony. The brand communicates its values by using a rounded and overflowing typography that underwent changes to make the logo more usable, both digitally and in print.
the mix of contrasting typography with bold color scheme adds a playful appearance to the home streaming brand.
We expanded the use of the logotype font to highlight keywords in Serially’s brand communication, making them stand out from the rest against a carefully modified primary color palette.
“we appreciate the passion and engagement of the team that led, step by step, the creation process accordingly with short deadlines.”
Alessandro Mandelli / Co-Founder of Serially
the new visual identity is applied across personal media in your hands and ooh brand communication, demanding attention from their target audience.
Branded merchandising adapts to the same visual storytelling that is vigorous and curious.
Given the nature of the environment in which the brand’s services are designed, branded merchandising draws fans, cultivates loyalty, and contributes to the development of a sense of community.
