Decoding rebranding: an in-depth review

Over the past few years, we have witnessed several high-profile rebranding efforts across various industries. These rebranding cases have sparked lively debates among industry experts and consumers, with opinions ranging from admiration to criticism. In this report, we will examine some of the most recent rebranding efforts and explore the the benefits and drawbacks of rebranding. We hope that by analysing these case studies, we can provide valuable insights for companies considering a rebranding strategy and shed light on the evolving branding landscape.