Revolutionising Branding with AI

AI is becoming an over-hyped buzzword across many industries and the creative world is no exception. Under the influence of AI and its astounding speed, brands may be expected to form new relationships with their target audience. How could branding agencies evaluate the potential impact of AI ? And how can creative minds contribute to embrace it? It is crucial for any professional operating in the field of branding, from strategists to creatives, to understand and learn how to deal with AI in order to act as informed agents of transformation rather than simply becoming passive implementers of an emerging technology.