Under the Surface

Yet, some ingredient brands have found ways to build recognition and consumer trust, becoming as well-known as the brands they support. From Gore-Tex to D3O and Polartec, ingredient brands in technical textiles and sustainable materials have successfully navigated the complex landscape of branding to ensure they are not only known but trusted by manufacturers and consumers alike. This report explores the branding practices that ingredient brands use to build recognition, focusing on visual identity, digital communication, storytelling, labeling, and co-branding.