4 min reading
The Brand Dispatch
Blablacar's idea of ride sharing has now also been integrated into Uber's offer. With little talk, but a lot of strategy, Uber is launching XShare in Madrid, which allows users to share their journey with other passengers, helping to make travel cheaper and more sustainable. Not only that.
Thanks to a partnership with Omio, Uber has also extended its services to rail transport in Spain. Users can now buy train tickets directly from the Uber app, taking advantage of discounts to be used for the brand's various services. The aim is to offer a complete solution to organise a trip in Europe, from departure to arrival, using a single app. Services include the possibility to book a car to get to the station, take a train and use a shared vehicle to the final destination. And if you get hungry after a long journey, just bring Uber Eats!
But even more than the variety of services, the keyword for the platform's success is sustainability. Uber's director states that "each of our new proposals is part of our business plan to make cities more and more sustainable. We aim to become a zero-emission platform in Europe and the US by 2030, and globally by 2040."
Thanks to a partnership with Omio, Uber has also extended its services to rail transport in Spain. Users can now buy train tickets directly from the Uber app, taking advantage of discounts to be used for the brand's various services. The aim is to offer a complete solution to organise a trip in Europe, from departure to arrival, using a single app. Services include the possibility to book a car to get to the station, take a train and use a shared vehicle to the final destination. And if you get hungry after a long journey, just bring Uber Eats!
But even more than the variety of services, the keyword for the platform's success is sustainability. Uber's director states that "each of our new proposals is part of our business plan to make cities more and more sustainable. We aim to become a zero-emission platform in Europe and the US by 2030, and globally by 2040."
The attempt to extend and apply the principles of Brutalism, an architectural movement already much discussed in itself, to the restaurant industry is definitely an ambitious and equally risky operation.
In Colorado, this concept seems to have met with great success. The renowned Brutø Michelin-starred restaurant in Denver wanted to distinguish itself by redesigning a "refined non-aesthetic" brand identity.
What is the strategy behind this choice? The Brutalist approach, prioritising minimalism, materiality and raw aesthetics fits very well with the contemporary and now necessary concept of sustainable, low-waste cuisine. A positioning that has been interpreted by Wunder Werkzdal in the form of a space and by chef Byron Gomez in the form of a menu.
In Colorado, this concept seems to have met with great success. The renowned Brutø Michelin-starred restaurant in Denver wanted to distinguish itself by redesigning a "refined non-aesthetic" brand identity.
What is the strategy behind this choice? The Brutalist approach, prioritising minimalism, materiality and raw aesthetics fits very well with the contemporary and now necessary concept of sustainable, low-waste cuisine. A positioning that has been interpreted by Wunder Werkzdal in the form of a space and by chef Byron Gomez in the form of a menu.
Microsoft added GPT-4 to Bing Chat and renamed it Copilot, OpenAI enhanced ChatGPT with new features and released GPT-4o, and Google integrated Bard into its ecosystem, renaming the chatbot as Gemini.
In a world where AI solutions are multiple and specialised, choosing the right tool becomes rather confusing. Each platform has its own strengths and limitations. From the most recent tests, we can say that Microsoft Copilot excels in its integration with productivity tools, OpenAI ChatGPT offers versatility and accessibility, while Google Gemini relies on strong integration with the Google ecosystem. But by the time we return from holiday, everything may have already changed.
So perhaps the only solution is technological infidelity. In order not to be disappointed, it is better to relate to different intelligences than to bind oneself to one intelligence for life!
In a world where AI solutions are multiple and specialised, choosing the right tool becomes rather confusing. Each platform has its own strengths and limitations. From the most recent tests, we can say that Microsoft Copilot excels in its integration with productivity tools, OpenAI ChatGPT offers versatility and accessibility, while Google Gemini relies on strong integration with the Google ecosystem. But by the time we return from holiday, everything may have already changed.
So perhaps the only solution is technological infidelity. In order not to be disappointed, it is better to relate to different intelligences than to bind oneself to one intelligence for life!
The summer trend, at least for those who could afford it, has been disconnection, also known as digital detox, or unplugged tourism: a trend that has grown exponentially in the last three years. Spiritual stays, experimental wellness villages, and rituals of silence have become popular types of travel even among millennials.
Around the world, there have been an increasing number of structures offering total disconnection this summer, such as Le Pause in Marrakech or the Juma Lodge hotel made of stilts suspended over the Amazon forest, in Brazil, the Chiva Som Resort in Thailand, Jack's Camp in Botswana, the Bahia Bustamante Lodge in Argentina, or the Sheldon Chalet in Alaska. But also in Italy, from the Dolomites to Apulia, from Tuscany to Umbria, the proposals for digital free tourism have multiplied, and even various refuges, farms or hermitages have been converted into true meditative and very exclusive resorts.
Because, as "Internazionale" writes in a recent article, "travel agencies will no longer ask us where we want to go but which part of the body we want to heal".
Around the world, there have been an increasing number of structures offering total disconnection this summer, such as Le Pause in Marrakech or the Juma Lodge hotel made of stilts suspended over the Amazon forest, in Brazil, the Chiva Som Resort in Thailand, Jack's Camp in Botswana, the Bahia Bustamante Lodge in Argentina, or the Sheldon Chalet in Alaska. But also in Italy, from the Dolomites to Apulia, from Tuscany to Umbria, the proposals for digital free tourism have multiplied, and even various refuges, farms or hermitages have been converted into true meditative and very exclusive resorts.
Because, as "Internazionale" writes in a recent article, "travel agencies will no longer ask us where we want to go but which part of the body we want to heal".
