3 min reading
The Brand Dispatch

Mocha Mousse: a warm, sensory shade inspired by food and earth. After the delicate Peach Fuzz of 2024, Mocha Mousse represents a colour that roots us and gives us moments of calm through the pursuit of simple, shared pleasures.
To celebrate the choice, Pantone collaborated with brands such as Motorola, furniture manufacturer Joybird and Post-It to create products inspired by this hue, bringing the warmth and familiarity of Mocha Mousse into everyday life. The colour is also featured in customised lighting on the London Eye, so that the London skyline, a symbol of modernity and innovation, can also guide us towards an era of greater awareness and rootedness.
In an age of ‘permacrisis’, this shade responds to the need to reconnect with a concrete but indulgent earth, just like coffee and chocolate plantations. The president of the Pantone Color Institute describes this choice as ‘an invitation to rediscover the value of simple things and a means to face the future with resilience and warmth.’
To celebrate the choice, Pantone collaborated with brands such as Motorola, furniture manufacturer Joybird and Post-It to create products inspired by this hue, bringing the warmth and familiarity of Mocha Mousse into everyday life. The colour is also featured in customised lighting on the London Eye, so that the London skyline, a symbol of modernity and innovation, can also guide us towards an era of greater awareness and rootedness.
In an age of ‘permacrisis’, this shade responds to the need to reconnect with a concrete but indulgent earth, just like coffee and chocolate plantations. The president of the Pantone Color Institute describes this choice as ‘an invitation to rediscover the value of simple things and a means to face the future with resilience and warmth.’

Artificial intelligence is also rapidly conquering the world of cooking. And the question is always the same. Can AI compete with the experience and creativity of a human chef? To find out, New York Times Cooking organised a unique experiment, pitting Eric Kim, one of its best-known recipe developers, against ChatGPT.
The artificial chef was able to generate delicious recipes in a few moments, providing a wide range of ideas from simple dishes to more sophisticated elaborations. However, during the tests, there were some critical issues regarding the balance of flavours, the ability to sense personal preferences and the respect of cultural influences, which were crucial for Eric Kim's victory.
As in the best tennis matches, the first few sets were played evenly, but then Eric Kim realised how to use the strength of his most feared opponent to his advantage. He took one of the theoretically perfect AI-generated recipes as a starting point and simply added that pinch of intuition and sensitivity of human touch that make and will always make a difference. Even in the kitchen.
The artificial chef was able to generate delicious recipes in a few moments, providing a wide range of ideas from simple dishes to more sophisticated elaborations. However, during the tests, there were some critical issues regarding the balance of flavours, the ability to sense personal preferences and the respect of cultural influences, which were crucial for Eric Kim's victory.
As in the best tennis matches, the first few sets were played evenly, but then Eric Kim realised how to use the strength of his most feared opponent to his advantage. He took one of the theoretically perfect AI-generated recipes as a starting point and simply added that pinch of intuition and sensitivity of human touch that make and will always make a difference. Even in the kitchen.

Powerade is introducing The Athletes Code, a programme that allows athletes to pause their sponsorship commitments to take care of their mental health, while still maintaining brand support. The initiative, launched with champions such as Alex Morgan and Tatjana Smith, is part of Pause is Power, the campaign that since 2022 has been promoting the value of taking breaks to preserve energy and well-being.
The Athletes Code was created in response to the increasing pressures that threaten the mental balance of athletes. ‘This programme offers athletes the security of being supported every step of the way,’ says Alex Morgan. A contractual agreement between sponsor and athlete establishes a new covenant of trust, defining Powerade's commitment to support athletes not only in their results, but also in their overall well-being.
The brand positioning aims to challenge and overcome the ‘win at any cost’ mentality, celebrating breaks as a tool to improve performance and resilience.
The Athletes Code was created in response to the increasing pressures that threaten the mental balance of athletes. ‘This programme offers athletes the security of being supported every step of the way,’ says Alex Morgan. A contractual agreement between sponsor and athlete establishes a new covenant of trust, defining Powerade's commitment to support athletes not only in their results, but also in their overall well-being.
The brand positioning aims to challenge and overcome the ‘win at any cost’ mentality, celebrating breaks as a tool to improve performance and resilience.

‘If you can imagine it, it exists,’ said Walt Disney. Today, the paradigm could be reversed with ‘if it exists, you can imagine it in virtual reality’. VR is evolving very quickly, but one of the main obstacles remains movement: while standing still is simple, moving in a virtual environment is more complicated.
Controllers do not reproduce natural movement, and users often get confused, stumbling or bumping into real objects. To solve this problem, Disney has developed HoloTile, an innovative omnidirectional mat and recently inducted into the National Inventors Hall of Fame. HoloTile allows the user to walk freely around the room, but constantly brings him or her back to the centre of the platform, preventing him or her from physically walking away (and thus injuring themselves).
The technology also allows multiple people to interact at the same time, maintaining the safe distance that the real world requires. Designed for Disney parks, HoloTile was conceived to find new applications also in home environments, offering increasingly real imaginative experiences.
Controllers do not reproduce natural movement, and users often get confused, stumbling or bumping into real objects. To solve this problem, Disney has developed HoloTile, an innovative omnidirectional mat and recently inducted into the National Inventors Hall of Fame. HoloTile allows the user to walk freely around the room, but constantly brings him or her back to the centre of the platform, preventing him or her from physically walking away (and thus injuring themselves).
The technology also allows multiple people to interact at the same time, maintaining the safe distance that the real world requires. Designed for Disney parks, HoloTile was conceived to find new applications also in home environments, offering increasingly real imaginative experiences.