4 min reading
The Brand Dispatch
The U.S. government has never officially confirmed the presence of aliens among us, but recent developments on unidentified aerial phenomena (UAP) have increased public interest in UFOs.
Explore Seattle Southside, a tourism promotion organization in Washington state, has harnessed this fascination by launching the “what if” campaign to attract aliens and earthbound enthusiasts. In co-creation with agency One Twenty Three West, funny messages for aliens were written on the cow blanket.
The call-to-action leads (human and non-human) to the web page promoting a video for tourism in the region, which can also be translated into the aliens' language. The campaign also includes social media planning, souvenirs for aliens and a phone booth for interstellar messages.
Ashley Comar, vice president of Explore Seattle Southside, comments, “Washington State ranks second in the country for UFO sightings per person, so we have a good chance of reaching out to aliens.”
Explore Seattle Southside, a tourism promotion organization in Washington state, has harnessed this fascination by launching the “what if” campaign to attract aliens and earthbound enthusiasts. In co-creation with agency One Twenty Three West, funny messages for aliens were written on the cow blanket.
The call-to-action leads (human and non-human) to the web page promoting a video for tourism in the region, which can also be translated into the aliens' language. The campaign also includes social media planning, souvenirs for aliens and a phone booth for interstellar messages.
Ashley Comar, vice president of Explore Seattle Southside, comments, “Washington State ranks second in the country for UFO sightings per person, so we have a good chance of reaching out to aliens.”
The iconic tennis players' signature on-camera becomes a new promotional media, winning gold at Cannes. The gesture comes from Carlos Alcaraz, who, after his memorable victory against Nadal during the Netflix Slam, uses one of his biggest audience moments to promote the docuseries that will be broadcast on Netflix in 2025.
Done directly in marker on camera as a moment of bringing tennis players closer to their fans who cannot be present, the signing is transformed into a provocative, engaging, and teasing activation.
In fact the champion, instead of writing his name, writes mysterious messages to his audience that, match after match, become more and more explicit. From “See you soon” to “Tudum” (Netflix's iconic sound effect), Carlos Alcaraz's gesture, studied by Netflix together with the Madrid-based agency David, transforms the camera into a new advertising media.
The campaign launching the new Netflix series “Alcaraz,” besides being a celebration of the creative gesture, testifies to the importance of media strategy: increasingly, the success of brands has more to do with “where I communicate” than “what I communicate.”
Done directly in marker on camera as a moment of bringing tennis players closer to their fans who cannot be present, the signing is transformed into a provocative, engaging, and teasing activation.
In fact the champion, instead of writing his name, writes mysterious messages to his audience that, match after match, become more and more explicit. From “See you soon” to “Tudum” (Netflix's iconic sound effect), Carlos Alcaraz's gesture, studied by Netflix together with the Madrid-based agency David, transforms the camera into a new advertising media.
The campaign launching the new Netflix series “Alcaraz,” besides being a celebration of the creative gesture, testifies to the importance of media strategy: increasingly, the success of brands has more to do with “where I communicate” than “what I communicate.”
Diego Della Valle, president of Tod's, highlighted the importance of craft intelligence in an era ruled by artificial intelligence.
At the presentation of the new summer collection at PAC in Milan, the brand embodied this vision with a live performance by master craftsmen and a collection that exalts essentiality and timelessness. Della Valle emphasizes how, despite increasing automation, the value of human craftsmanship remains crucial to sustainable and harmonious development. His perspective suggests that the integration of artificial intelligence and craftsmanship could promote innovation while keeping the tradition of Italian know-how intact and reinforcing Made in Italy.
His message reflects a commitment to a future in which technology and craftsmanship coexist and mutually enrich each other.
At the presentation of the new summer collection at PAC in Milan, the brand embodied this vision with a live performance by master craftsmen and a collection that exalts essentiality and timelessness. Della Valle emphasizes how, despite increasing automation, the value of human craftsmanship remains crucial to sustainable and harmonious development. His perspective suggests that the integration of artificial intelligence and craftsmanship could promote innovation while keeping the tradition of Italian know-how intact and reinforcing Made in Italy.
His message reflects a commitment to a future in which technology and craftsmanship coexist and mutually enrich each other.
In recent years, many sports brands have adopted marketing strategies to support and celebrate the LGBTQ+ community, demonstrating a growing commitment to inclusivity.
Nike and Adidas have been leading this movement for years with campaigns, special collections, and collaborations with athletes and influencers. Not just that. Through event sponsorship, the voices of Puma and Under Armour are also becoming increasingly present in the LGBTQ+ community.
From these initiatives emerges the ethical role of sport: not only as a vehicle for visibility and inclusiveness, but as a virtuous example of marketing that can make the difference in building a more equal society.
The actions of these companies emphasize that sport, in addition to being an entertainment industry, can and should be a catalyst for social progress, promoting values of respect and acceptance. And reminding us that sport is good for, just about everyone.
Nike and Adidas have been leading this movement for years with campaigns, special collections, and collaborations with athletes and influencers. Not just that. Through event sponsorship, the voices of Puma and Under Armour are also becoming increasingly present in the LGBTQ+ community.
From these initiatives emerges the ethical role of sport: not only as a vehicle for visibility and inclusiveness, but as a virtuous example of marketing that can make the difference in building a more equal society.
The actions of these companies emphasize that sport, in addition to being an entertainment industry, can and should be a catalyst for social progress, promoting values of respect and acceptance. And reminding us that sport is good for, just about everyone.
