5 min reading
The Brand Dispatch
It’s not often that a title sequence becomes an icon of popular culture. Small Seattle studio Plains of Yonder has seen their work on the White Lotus titles quickly become an international pop phenomenon.
Created in 2021, the #dontskipintro theme song has garnered millions of views, won an Emmy nomination, and inspired artwork at the Rijksmuseum. In a short time, its visuals, which combine primitive and contemporary imagery, have become an unstoppable viral phenomenon.
Creativity took a wholly unexpected turn when thousands of fans began asking to purchase the theme song’s wallpaper patterns.
In an age where viewers’ attention spans are more fragmented than ever, the short, distinctive intro becomes a piece of pop art. From Game of Thrones to White Lotus, the graphics of the titles, even more than the theme song, become the icon of an entire generation, demonstrating that, if designed with the right amount of creativity, they can transcend the series itself and become part of a visual, as well as musical, language that defines our time.
Created in 2021, the #dontskipintro theme song has garnered millions of views, won an Emmy nomination, and inspired artwork at the Rijksmuseum. In a short time, its visuals, which combine primitive and contemporary imagery, have become an unstoppable viral phenomenon.
Creativity took a wholly unexpected turn when thousands of fans began asking to purchase the theme song’s wallpaper patterns.
In an age where viewers’ attention spans are more fragmented than ever, the short, distinctive intro becomes a piece of pop art. From Game of Thrones to White Lotus, the graphics of the titles, even more than the theme song, become the icon of an entire generation, demonstrating that, if designed with the right amount of creativity, they can transcend the series itself and become part of a visual, as well as musical, language that defines our time.
At CES 2025 in Las Vegas, Captify presented a novelty destined to change communication for people with hearing difficulties: smart glasses that display subtitles in real time.
Equipped with dual beamforming microphones, they capture the sound from the person in front, excluding background noise. The speech is transcribed via an app on the phone, connected via Bluetooth, and the text appears in a bright green, visible only to those wearing the glasses.
Unlike other smart glasses, such as the Even Realities G1 and the RayNeo X3, which offer multiple entertainment functions such as displaying information about the surrounding environment or the ability to take photos and videos, Captify glasses have a specific purpose: they are designed to simplify the lives of all people with hearing difficulties, who simply wear them to have immediate subtitles.
They also support translation into 40 languages, with the ability to record conversations to review them later. In an increasingly technological world, Captify focuses on an increasingly inclusive solution.
Equipped with dual beamforming microphones, they capture the sound from the person in front, excluding background noise. The speech is transcribed via an app on the phone, connected via Bluetooth, and the text appears in a bright green, visible only to those wearing the glasses.
Unlike other smart glasses, such as the Even Realities G1 and the RayNeo X3, which offer multiple entertainment functions such as displaying information about the surrounding environment or the ability to take photos and videos, Captify glasses have a specific purpose: they are designed to simplify the lives of all people with hearing difficulties, who simply wear them to have immediate subtitles.
They also support translation into 40 languages, with the ability to record conversations to review them later. In an increasingly technological world, Captify focuses on an increasingly inclusive solution.
Famous for its balance between work and private life, between technology and nature, between sauna and sports, Helsinki is considered one of the cities with the best quality of life in the world. Yet the capital of Finland has always had great difficulty attracting visitors and tourists.
To try to fill this gap, communication came into play: Helsinki Partners collaborated with the Kallan&Co studio for a restyling of its branding. The claim "Welcome to Your Happy Place", reflects the welcoming soul of the city, known for its innovation, sustainability and design.
The new visual identity features typography inspired by handwriting, warm colors and photographs that capture authentic moments of everyday life. The branding has also been adapted for the business sector, with a more minimalist look. And everything has been integrated into the digital platform MyHelsinki, designed to reach different targets.
The launch campaign that uses unretouched nature images and the insight "real, not perfect", invites an increasingly artificial and stressed world to discover an increasingly genuine and welcoming Helsinki.
To try to fill this gap, communication came into play: Helsinki Partners collaborated with the Kallan&Co studio for a restyling of its branding. The claim "Welcome to Your Happy Place", reflects the welcoming soul of the city, known for its innovation, sustainability and design.
The new visual identity features typography inspired by handwriting, warm colors and photographs that capture authentic moments of everyday life. The branding has also been adapted for the business sector, with a more minimalist look. And everything has been integrated into the digital platform MyHelsinki, designed to reach different targets.
The launch campaign that uses unretouched nature images and the insight "real, not perfect", invites an increasingly artificial and stressed world to discover an increasingly genuine and welcoming Helsinki.
Not everyone knows that plants "play music" too. Every flower, every essence and every moment of their vegetal life emits acoustic oscillations.
To capture them we think of PlantsPlay, a digital device created by the collaboration between bioacoustics experts, designers and engineers.
The idea is to transform the natural vibrations of plants into sounds, allowing users to listen and interact with nature in a completely new way. The project aims to raise awareness of the world of plants and their responses to environmental stimuli through a multisensory experience.
PlantsPlay invites us to discover a hidden world and experience nature in an innovative way, transforming the plant into a musical instrument that tells us about its life.
To capture them we think of PlantsPlay, a digital device created by the collaboration between bioacoustics experts, designers and engineers.
The idea is to transform the natural vibrations of plants into sounds, allowing users to listen and interact with nature in a completely new way. The project aims to raise awareness of the world of plants and their responses to environmental stimuli through a multisensory experience.
PlantsPlay invites us to discover a hidden world and experience nature in an innovative way, transforming the plant into a musical instrument that tells us about its life.
