Nascentdesign - Italian Brand AgencyNascentdesign - Italian Brand Agency
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The Brand Dispatch

May 2022

Mind Popping experience

Pringles has revolutionised itself without changing its positioning. “Pringles continues to be the go-to snack for gamers, and in 2022 we take our positioning to the next level,” said Aisling O’Hara, Pringles’ European marketing manager.

“You Were Made for Pringles” is the first step of the “Mind Popping” campaign. The humorous commercial explains that the world began with big pop and that people evolved opposable thumbs to open cans, perfectly shaped tongues to hold saddle-shaped potato chips, and taste buds to taste the iconic Pringles flavours.

The concept and execution are a celebration of the gaming industry and its players. “In addition to helping us innovate through products, marketing and retail, more importantly, Mind Popping will inspire a playful curiosity in our consumers, as only Pringles can do,” says Stephen Duggan, Pringles activation brand lead.

Pringles stood out with a five-minute Mind Popping light show created by experiential agency Onepointfive at the Lee Valley Velopark to bring Mind Popping to life and celebrate the campaign launch. And on YouTube you could continue your fun wearing your headphones to experience 8D sound! “Stay in the game,” advises the brand, which is celebrating its 40th anniversary today. Especially since the gaming world is constantly changing.

archiving heritage in digital africa

African Digital Heritage (ADH) is a non-profit organisation that specialises in digital approaches to African cultural heritage. “It’s a restitution of knowledge, narrative, and perspective,” the founder explained.

As technology has advanced, information, cultural memory, and authentic storytelling have become more powerful, inspiring historians, curators, filmmakers, visual artists, and bloggers to develop online repositories of Africa’s past.

It’s worth noting that nearly 60% of Africa’s population is under the age of 25, with an average of 11 million young people entering the continent's labor market each year. Digital archive is a fertile sector that opens up new job opportunities to the young population. They are learning archiving techniques and developing digital portals underpinned by disciplines such as architecture, design, social history, urban sounds, and music. From the audio archives of the Sound of Nairobi (SoN) to the digital footprints of the African Hip Hop Blog, each archive holds a vision of cherishing the past.

And there is more. Digital archives, rather than museums, can provide new generations with a more complete and accurate picture of their history. Also, much of Africa’s historical and cultural material is physically kept in museums located outside the continent. Rebuilding a digital archive means reclaiming one’s own history and “bringing it back home.”

FutureCard green cashback

Planting trees is wonderful, but it is not the only way to ensure the planet's future. It is more about the purchasing and consumption decisions that each individual makes on a daily basis that have a huge impact on our climate.

An estimated 66% of carbon emissions are linked to decisions we make about how we live, eat and move. The question is, who better than a credit card to influence a new purchasing philosophy by directing consumer choices with an economic incentive?

Visa FutureCard is the first credit card that gives you 5% cashback on environment conscious spendings and 1% on everything else every time you pay. A purchase of a product or service is considered “green” by Visa if it has a significantly lower carbon footprint than the most common alternative. For instance, charging your electric car, taking public transportation, or riding a bike or electric scooter.

Launched on the market by visa in November 2021, the sustainable card aims to speak to everyone, regardless of credit score or income level. “We are on a mission to democratize climate smart living” said the Visa CEO. After all, we are finally realising that climate change affects everyone everywhere.

new tourism of Ol’au Palau

Money buys access to the best and most exclusive experiences in most destinations. However, not in Palau. The Republic of Palau, a Pacific tropical archipelago, has announced a new program to influence visitors’ interactions with the country’s natural environment and people.

One of the most intriguing tools of the “Palau Pledge” project is a new app called Ol'au Palau, which is a local way of inviting others in with a reward scheme. Tourists earn points for sustainable and responsible behaviour, such as using Palau’s personal CO2 calculator to offset their carbon footprint or avoiding single-use plastics.

Visitors can unlock exclusive experiences such as visiting parts of the island that are otherwise off-limits to tourists or joining locals for traditional fishing in hidden waters based on the points earned for sustainable behaviour.

It doesn’t matter how wealthy you are; what matters is how gently and respectfully you treat the world’s most treasured natural and cultural wonders.

June 2022
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