Nascentdesign - Italian Brand AgencyNascentdesign - Italian Brand Agency
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The Brand Dispatch

October 2022

add tent to a Porsche adventure

A life close to nature is a temptation that seduces everyone, even those who can afford a life of comfort. So Porsche waltzes in and launches the new roof tent from Porsche Tequipment, inviting people to experience the exhilaration of sports cars in a fresh way – in the great outdoors. This practical adventure equipment transforms the sports car into a hotel room for nature-lovers.


With two side windows and a standard roof window, the roof tent is now the best room with a view you can find, because the choice of view is up to you. If you are a daring and romantic driver, you may think of waiting for the moon to illuminate Mont Blanc and then find yourself in the morning to see the sunrise on the Côte d’Azur.


The Porsche camping tent is easy to assemble at a campsite. It has an exclusive hardcase, which was developed at the Weissach Development Centre and co-designed by Studio F.A. Porsche in Zell am See. A comfortable, high-density polyfoam mattress is integrated. The tent walls are made of a breathable cotton blend with water-resistant zips and a separate rain cover for entry.


For many, travel is a way of life. Spirit of adventure, love for nature and a pinch of the unexpected are the new frontier of luxurious lifestyle.

Wild Awake: the inner journeys

Consumers are relieved to be back on track, but what is truly new in a world of never-ending novelty? The ancient quest for deep self-knowledge, aided by new technologies, opens up new avenues for self-improvement. Millions will embrace new and reimagined forms of inner growth and self-discovery, ranging from unearthly experiences to AI-powered ancestral revelation. Today, it appears that discovering new places means, above all, discovering new parts of ourselves.


Wild Awake is a non-profit organisation based in the San Francisco Bay Area that curates immersive outdoor learning experiences with the goal of bringing participants “closer to the earth and ourselves.” The multi-sensory experiences are intended to immerse participants in nature while also assisting them in understanding the human-planet connection. Last summer, the program included an Ocean Soundbath, naturalist-led seaweed foraging, and Ways of Water, which combined storytelling, journaling, and mindfulness.


A new “new-age” is returning to usher us forward. Stakeholders, trend-watchers, tour operators, and entrepreneurs are all interested in learning how to invest in what appears to be a renewed essential need of the modern human being: the inner journey. Where does it begin, what opportunities does it provide, and what is the economic return?

no food waste, no packaging waste

Deliveroo announced the launch of the “No Food Wasted Cooking Challenge,” a project planned in collaboration with local NGO Feeding Hong Kong to commemorate #WorldFoodDay on October 16 and encourage food waste reduction. The project wished to draw attention to the 3,200 tonnes of food that are sent to landfills in Hong Kong every day, while over one-fifth of the city’s population lives below the poverty line and faces food insecurity.


During the campaign period, amateur and professional chefs were encouraged to create dishes leave zero food waste. The winners were rewarded Deliveroo shopping vouchers for their food reduction efforts.


In addition, Deliveroo HK is also working on reducing food packaging waste. The food delivery giant is partnering with Hong Kong zero-waste packaging company Sustainabl., which supplies plastic-free, responsibly sourced home compostable and/or recyclable packaging solutions, in the wake of Deliveroo’s HK$2 million restaurant subsidy scheme.


The scheme acts to further incentivise restaurant partners to go green in their delivery operations. Independent and small food & beverage companies will receive a discount of up to 50% on the packaging, while larger restaurant chains will have a 30% reduction for the first 6 months of the program.


“We hope that our eco-minded steps can benefit our restaurant partners as they help create a greener future with us, and by extension, offer the same to their customers,” said Andrew Hui, at Deliveroo Hong Kong.

productivity is not enough for Alldone

“Never give up,” a motto most people hold dear, both personally and professionally, is depleting mental and physical reserves of many. People are now looking for brands that can help them avoid burnout and get back to work productively without neglecting their health, social relationships, or well-being.


Alldone is a new app that aims to flip the script on productivity apps, which are typically designed to assist businesses in getting the most out of their employees. Launched in September 2022, the app was created by developers in Cuba and Germany, intending to give people control over all aspects of their lives, including activities, goals, notes, contacts, and free time.


Furthermore, with agility and convenience in mind, Alldone enables fluent workflows between all team members, encouraging learnings to be captured and leveraged for future adaptation and improvement.


Since we understand that the happier we are, the better we work, and not the other way around, Alldone’s mission is to level up all aspects of life, not just productivity.

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