4 min reading
The Brand Dispatch
It is called Verb and it is revolutionising the way brands connect with audiences. The US ‘experiential studio’ doesn't just create events, it pushes brands to explore new horizons of creativity and engagement.
Like taking a house and flying it attached to 8,000 balloons among the majestic Red Rocks of New Mexico.
Remind you of a movie? Exactly. Thanks to a collaboration between Verb and Airbnb, the house from the film Up with its 8,000 balloons lifting it into the sky has not only become a reality, but is also habitable and bookable on the platform. But for the peace of mind of the guests, the magic of flying away with their house is not quite real: in order to make this dream come true, Verb designed a giant crane to lift the house. Turning the ordinary into the extraordinary has become the new insight of Airbnb, which today, in addition to Up's house, offers a series of unforgettable living experiences, such as a night in the legendary home of Prince's Purple Rain, or in the luxurious Musée d'Orsay in Paris. What the proposals have in common is the Wow effect. Airbnb Icons has in fact become a true category of homes, where the concept of living becomes a total immersion in iconic worlds, with unforgettable memories to take home. The other home, the one we wake up in every day and that perhaps over time begins to surprise us a little less.
Like taking a house and flying it attached to 8,000 balloons among the majestic Red Rocks of New Mexico.
Remind you of a movie? Exactly. Thanks to a collaboration between Verb and Airbnb, the house from the film Up with its 8,000 balloons lifting it into the sky has not only become a reality, but is also habitable and bookable on the platform. But for the peace of mind of the guests, the magic of flying away with their house is not quite real: in order to make this dream come true, Verb designed a giant crane to lift the house. Turning the ordinary into the extraordinary has become the new insight of Airbnb, which today, in addition to Up's house, offers a series of unforgettable living experiences, such as a night in the legendary home of Prince's Purple Rain, or in the luxurious Musée d'Orsay in Paris. What the proposals have in common is the Wow effect. Airbnb Icons has in fact become a true category of homes, where the concept of living becomes a total immersion in iconic worlds, with unforgettable memories to take home. The other home, the one we wake up in every day and that perhaps over time begins to surprise us a little less.
Landor has created a cutting-edge identity for the New York Golf Club (NYGC), one of six clubs that will compete in the innovative Tomorrow's Golf League (TGL). This futuristic tournament, which will debut on ESPN in January 2025, represents a revolution in the world of golf.
Combining virtual courses with real golf courses, it offers both players and viewers a completely new way to experience this age-old sport. On the one hand combining elegance and tradition with the potential of modern technology also means making golf more accessible and attractive to a younger, more transversal audience, with more interactive and much shorter matches than in traditional tournaments.
The New York Golf Club is starting from its brand identity to launch itself into the future. At the centre of the new logo is the Eastern Bluebird, New York's iconic bird, cleverly integrated with a moving golf club. The NYGC identity aims to resonate with both seasoned golf enthusiasts and newcomers, harmoniously combining the tradition of the sport with a modern, visionary and avant-garde future.
Combining virtual courses with real golf courses, it offers both players and viewers a completely new way to experience this age-old sport. On the one hand combining elegance and tradition with the potential of modern technology also means making golf more accessible and attractive to a younger, more transversal audience, with more interactive and much shorter matches than in traditional tournaments.
The New York Golf Club is starting from its brand identity to launch itself into the future. At the centre of the new logo is the Eastern Bluebird, New York's iconic bird, cleverly integrated with a moving golf club. The NYGC identity aims to resonate with both seasoned golf enthusiasts and newcomers, harmoniously combining the tradition of the sport with a modern, visionary and avant-garde future.
What could be a worthy successor to the Iphone16 Pro Max? The Game Boy.
Or rather, all of Apple's technology housed in a case that transforms the Smartphone into the timeless Game Boy.
For Game Boy nostalgics and retro-gaming enthusiasts, GameBaby is a must-have accessory that combines protection and fun. Not just a simple Nintendo-themed smartphone cover, but a real electronic device that can be applied over devices equipped with a capacitive touch screen.
The new cover becomes a real controller capable of emulating the game that made gaming history and bringing gamers back to analogue interaction with the screen.
An accessory that will drive boomers crazy? Actually, this partnership between Nintendo and Apple was conceived especially for the younger generation. Because, paradoxically, the feeling of being digital natives is creating a new form of nostalgia.
Or rather, all of Apple's technology housed in a case that transforms the Smartphone into the timeless Game Boy.
For Game Boy nostalgics and retro-gaming enthusiasts, GameBaby is a must-have accessory that combines protection and fun. Not just a simple Nintendo-themed smartphone cover, but a real electronic device that can be applied over devices equipped with a capacitive touch screen.
The new cover becomes a real controller capable of emulating the game that made gaming history and bringing gamers back to analogue interaction with the screen.
An accessory that will drive boomers crazy? Actually, this partnership between Nintendo and Apple was conceived especially for the younger generation. Because, paradoxically, the feeling of being digital natives is creating a new form of nostalgia.
Etsy has launched a new campaign to celebrate the creativity and craftsmanship of its sellers, highlighting the human aspect of its business in a world increasingly dominated by AI and mass production. The platform, known for its handmade and vintage products, is countering the invasion of AI-generated products with a campaign entitled ‘What does a robot know about love?’, extolling the passion and talent of its seven million sellers.
Created by New York-based agency Orchard, the campaign reinforces Etsy's ‘keep commerce human’ positioning, first introduced in 2017. The brand has also codified new creative standards, classifying products as ‘made by’, ‘designed by’, ‘selected by’ or ‘hand-picked by’, to differentiate itself from all AI-generated products.
A TV and Out of Home campaign that with great strategic astuteness, besides opposing ‘made by robots’, could cause a little annoyance to online shopping giants such as
Amazon and Shein.
Created by New York-based agency Orchard, the campaign reinforces Etsy's ‘keep commerce human’ positioning, first introduced in 2017. The brand has also codified new creative standards, classifying products as ‘made by’, ‘designed by’, ‘selected by’ or ‘hand-picked by’, to differentiate itself from all AI-generated products.
A TV and Out of Home campaign that with great strategic astuteness, besides opposing ‘made by robots’, could cause a little annoyance to online shopping giants such as
Amazon and Shein.
