— Teen Savers
Fintech tools are making personal finance increasingly accessible. Money management is no longer a milestone in maturity. Younger generations like Gen Alpha and Gen Z are champing at the bit. They don’t want to wait to find out more, and even the less they want to rely on Mum and Dad’s bank. Financially unprepared, but digitally hyper-educated, digital natives are looking for technological solutions that help them save and spend better.
That’s why new financial apps dedicated to the very young blossom. GoHenry for example, with a core target ranging from 6 to 18 years old, is experiencing great success both in the United States and in the UK. On the one hand, the very young come to terms with it all and put the prepaid debit card in their pockets, on the other, parents are reassured by an App that guarantees them control, responsibility and constant traceability of their kids’ expenses. A new family economy, all to be redesigned.