Feels Dating App
— The New Dating Layout
With the pandemic, online dating apps have grown and got populated with thousands of new users. With over 50 million registered users, Tinder remains the most popular dating app in the world. Still, its horizontal photo swipe system and the unchanging layout seem to bore its younger and more dynamic users. If they want to involve young people, the dating apps need a more technological and dynamic approach, as well as a flexible and persona one. This time the answer comes from France, and it is called Feels. A novelty in the world of dating apps.
What is so innovative? Feels fights the horizontal photo swipe that characterises almost all dating apps. Inspired by other social networks, such as Snapchat or Tik Tok, Feels focuses on vertical scrolling and, above all, on dynamic profiles. Instead of bio and studied photos, Feels prefers instant videos and stories: short, immediate and above all spontaneous contents. Is that it? For the new generations, innovation is made up of small but fundamental changes, and according to TechCrunch, with considerable investments, Feels aims to reach one million users in France by the end of the year. A small Made in France revolution that will probably be able to make big numbers.