— Social/commerce Is the Answer
Pinduoduo is a platform that combines features from social networks and e-commerce. It started only in 2016, but in a few years, it has become the fifth company on the Chinese e-commerce market, not too far from one day reaching the Alibaba group. Its strengths are two: discounts and Group Buying, collective purchases to further reduce the cost.
In general, the platform provides its users with the most social experience possible,thanks to various marketing tools and gimmicks such as prizes, rewards, and interactive games.
All solutions that keep the user engagement high, stimulate the desire to shop, and extend their stay on the platform.
Buy, share, and enjoy. Those who manage to put together these three primary needs of the digital world are already on the road to success.