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1000 Miglia 2020

1000 Miglia is an exclusive race of vintage cars across Italy, for the edition 2020 they wanted to evolve their visual language in order to express a more contemporary and dynamic feeling. Our contribution helped them to deliver an extensible, modular design system to support their growth for the future.

In order to advance the visual language of the brand, our work was grounded on the mission, values and culture that the 1000 Miglia wishes to convey. The new identity influenced all communication together with all environmental applications.