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Bestway – Lay·z·Spa

Bestway is a global company based in China. Founded in 1994 they’re a leading worldwide producer of inflatable products. Bestway needed to revamp their inflatable Spa brand Lay-Z-Spa, which is a point of reference in it’s cathegory.

Bestway, through their Italian subsidiary approached Nascent asking to create a new identity system to express the brand new vision and positioning. A new logo and a packaging solution were created along with a full set o guidelines for different kind of communication materials.