Enhancing an historical landscape
Arc.A, the acronym for Archeologia and Ambiente, is an association established in 2016 by a team of archaeologists, which aim was to create an integrated format of scientific research, protection and enhancement of the Appenninici territories.
Nascent worked on the study of the new identity and image of the association: from a new logo to a new website design, obtaining an efficient communication system focused to promotion of environmental biodiversity and the historical-archaeological landscape.
Taking inspiration from nature and heritage, the refreshed brand identity embraces the essence of the rich culture found in the Appenninici territories.
New logo, typography, colour palette and patterns are used across physical environment of the museum, and digital communication including social media and website.