Branding a magical territory
Dolomites are Unesco World Heritage. Cortina D’Ampezzo is one of the most famous ski destinations in the world. On the occasion of the 2021 World Ski Championships, CEIF (Consorzio Esercenti Impianti a Fune di Cortina D’Ampezzo, Auronzo, Misurina and San Vito di Cadore), decided to revamp its image through a complete rebranding operation.
Nascent has been involved starting from the creation of a new name: from “Skipass Cortina” to “Cortina Skiworld”, marking the amplitude and international recognition of the region. Additionally we’ve designed a complete identity system: from a new logo, to different forms of communication materials both traditional and digital including social media.