Branding the excellence of design
Design Holding curates, leads, and inspires an unparalleled portfolio of iconic brands such as Flos, B&B Italia, Louis Poulsen and more. The company has recently decided to uplifting their corporate brand in order better support their leadership position in the global market.
We were tasked to refresh the entire brand identity, which included every aspect from the logo to a comprehensive visual language. We also oversaw the implementation of the renewed identity into a variety of printed and digital communication touch-points.
We refreshed the existing logo to make it more adaptable in the digital sphere. A mix of Serif and San Serif typography forms the payoff, expressing the intersection between heritage and contemporary design vision.
Tailored icons and illustrations aid in the expression of corporate messages, add visual interest to brand communication.
The new identity is demonstrated through a wide range of applications, such as the sustainability report among others.
The coherent usage of the new identity, continues to the company’s digital presence. The fully redesigned corporate site, employs the same visual language, demonstrating its adaptability and distinctiveness.