Golfera Benfatto branding
Brand innovation with taste
Golfera is a company that started its activity at the beginning of the 60’s and they are among the main producers of salami and sausages in Italy. In order to better interpret the new market trends, they wanted to introduce a new brand in the category of ready-to-eat dishes to better serve the new consumer habits in Europe.
Nascent collaborated with Golfera on this new challeging project starting by creating a unique name. The name – Ben Fatto – which means “well done”, has inspired the logo design solution. Additionally the entire visual identity along with a vibrant packaging system has been created.