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iafstore® is an Italian online platform, specializing in sports nutrition, food supplements, organic food, pharmaceuticals and parapharmaceuticals. The brand offers a full range of genuine and quality products and solutions to improve people’s performance and physical health, inspiring a positive spirit and confidence in tomorrow.

A simple, modern and inclusive visual system that embraces rounded forms and harmonious colours helps the brand stand out from the competition. A dynamic, transformative aesthetics reflects its brand positioning, which leverages research, innovation and personal evolution.


A new brand ecosystem is introduced through multichannel implementations to engage consumers from product packaging and retail to mail list and social media communication.