Innovative brand reimagined
iafstore® is an Italian online platform, specializing in sports nutrition, food supplements, organic food, pharmaceuticals and parapharmaceuticals. The brand offers a full range of genuine and quality products and solutions to improve people’s performance and physical health, inspiring a positive spirit and confidence in tomorrow.
A unique visual element derives from the new logo; then multiplies itself into a pattern that is applicable to product packaging, brand merchandise and visual communication.
Inspirational colour palette and combination, together with modern, minimal but friendly illustration, help iafstore establish its brand personality and tone of voice.
From packaging design of iafstore’s various product lines, to online and offline communication, the new brand identity system is implemented with consistency in mind and follows well thought-out guidelines.