An unprecedented racing experience
Sorrento Roads 2022 by 1000 Miglia, the most famous vintage car race in the world, crosses a unique territory between the Sorrento peninsula and the Amalfi coast. Three days of driving through the breathtaking scenery of the Gulf of Sorrento to appreciate a gastronomic, territorial and cultural excellence of one of the most popular destinations for tourists.
1000 Miglia’s unprecedented racing experience demanded effective communication to engage both participants and audience. Nascent was asked to partner in the development of a dedicated but consistent identity system for Sorrento Roads, drawing on rich local cultural inspirations.
The distinctive characteristics of visual identity for Sorrento Roads is inspired by and recalls the iconic traditional tiles of the Sorrento territory.
The visual elements inspired by Sorrento local heritage is expressed consistently through the entire identity system of printed and environmental implementations.