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Wisecap Group

Founded in 1977 in Piacenza, CDS is an Italian company leader in the production of plastic caps for beverages. As a follow up of a round of acquisitions in Europe, they needed to create a new corporate brand to better reflect their international attitude.

Nascent was asked to develop a corporate brand solution based on the idea that the company acted as a wise guide for its customers, so the new name was created. Subsequently we designed a unique logo along with the whole brand identity system based on the concept of the circle as a bottle cap metaphor.