Human-centric life science
Xyence is an investment company in support of innovative start-ups in the life science sector with the goal to become “the leading platform” for entrepreneurs and investors. Xyence expresses the need to create an ingenious and original brand identity, by exercising and engaging digital channel ecosystem, to communicate new visions and features of the company.
Nascent was contacted to support Xyence in developing an in-depth brand strategy along with a distinctive identity, which ought to be more in line with new business needs, in order to respond to the challenges of versatile and constant change. Inspired by the microscope world in bio-laboratories, the scope of work covers the creation and definition of a new brand image, an integrated set of marketing and communication tools and a new corporate website.