Yamamoto
Brand Icon refresh for the active wear
Services
- Brand icon design
- Logo manual
- Logo animation
Yamamoto is a leading Italian brand that specializes in sports nutrition and is 100% made in Italy. Founded on scientific principles, the brand relies on the best ingredients for the development of premium formulations, offering products ranging from protein and performance supplements to vitamins, minerals, and antioxidants.
Nascent was appointed with the task of refreshing the brand icon for Yamamoto Active Wear line, to seize the opportunity of expressing a more unique and distinctive value. Deriving from the brand name’s Japanese association, we explored two “semantic universes” which are the basis of Yamamoto’s brand narrative: Hard Core Sport and Japanese Heritage.
To reinterpret the “Y” in an abstract way, we took inspiration from the crests of ancient noble Samurai families — a universally known symbol of strength, vigor and dedication.
The refreshed logo in its three forms is presented in practical applications ranging from apparel and merchandise to communication touchpoints.
