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Yamamoto is a leading Italian brand that specializes in sports nutrition and is 100% made in Italy. Founded on scientific principles, the brand relies on the best ingredients for the development of premium formulations, offering products ranging from protein and performance supplements to vitamins, minerals, and antioxidants.

Nascent was appointed with the task of refreshing the brand icon for Yamamoto Active Wear line, to seize the opportunity of expressing a more unique and distinctive value. Deriving from the brand name’s Japanese association, we explored two “semantic universes” which are the basis of Yamamoto’s brand narrative: Hard Core Sport and Japanese Heritage.