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— In the Name of Safety?

The blockchain was born as a shared and immutable data register, whose purpose is to protect the integrity of all virtual operations. 

But since everything changes, even the blockchain has evolved, or rather forked. The public blockchains, that is opensource and managed by decentralized systems, remain but more and more private blockchains are coming up, centrally managed and not accessible to all.

The blockchain technology continues to have great potential to transform business operating models into a safer place, especially in the long term.

Also with regard to the delicate system of names and domains, they are thinking of adopting blockchain technology for defending the websites from continuous censorship and cyber attacks. But the question is: Private or Public Blockchain? We obviously hope that the choice will be taken “In The Name of Safety”.


— Lush Slips Away from Social Media

Trusting social media is good. Sliding away from Fb is better. Especially if you are the most famous soap brand in the world and you can afford to state “We are tired of fighting with Fb and Instagram algorithms. No more advertising investments.” There had been those who had preceded it with a different battle cry “On social media, the privacy of our customers is not protected enough”.

Since it was Unicredit bank, its withdrawal certainly led to a considerable economic loss for the social networks. But we known it, Zuckerberg does not give up easily and it is rumoured that Fb is almost ready to launch its own credit card. Perhaps we will notice it when opening our profile they will ask us “What’s in your purse?” instead of “What’s in your mind”?


— And the Middle Ages of the Web

There is no sharper weapon than the written word. It is history that tells us: press freedom has been one of man’s greatest and hard-won achievements. 

But unfortunately, it seems that also the web world now belongs to history. Tat web world born as an expression of freedom of thought, word and innovation. On the one hand haters and fanatics have made it often an unpleasant place, on the other the constant fear of censorship brings us back to a sort of medieval obscurantism.

But there must be something in between the free attack and the Chinese repressive model! Could it be the always fashionable English “politically correct”? It could be, if it were not that on the web the politically correct censorship is based on a serial system that blocks keywords, not the contents or the intentions. Nigger, for example, rightly goes at the top of the list. So what would it happen to the song by John Lennon “Women is the Nigger of the World”?