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The Values Deliverer


— The Healthy Side of Social Media

It’s called Emotional Health. It’s a bank of resources accessible from Facebook, which leveraging the expertise of industry experts, provides forms of psychological support in difficult situations. The proposal comes from Facebook UK, a country where awareness on the issue of mental health has always been great. Facebook explained that this hub will be available globally, and it will report useful information relevant to one’s geographical area, making use of local associations that deal with emotional health.

In Italy, for example, Emotional Health collaborates with Telefono Azzurro, Telefono Rosa, and Telefono Amico to tackle crises and situations of hardship, also linked to the Covid emergency.

The user will also be able to use Emotional Health’s functions on other applications in the Facebook universe. From WhatsApp to Instagram, social networks are moving in a direction of user caring, with a particular focus on teenagers. We still need to understand if social networks are the solution or the problem.


— Designed by a Monster’s Story

MonsterBox content is good, very good, but not that different from any other delivery box. From dairy products to drinks, from fruit to vegetables, MonsterBox offers a selection of natural and genuine products, all selected from local Scottish suppliers. But what actually changes is the container. It is the story that surrounds its products. It is the Mungo monster that descends from the hills of Inverness to bring vitamins and smiles.

A good monster, of course. We are in 2020, and we all need new good monsters, who take care of us and bring new emotions and thrills to our children.

MonsterBox was founded with only 50 pounds during the first lockdown (Made in lockdown, says its claim) by an enterprising Scottish boy. James did not imagine that in 5 months he would have been able to deliver fresh produce to over 6,000 families, bringing quite an amount of capital to Inverness. Today, MonsterBox is a sponsor for a football team, and has created an ambitious commercial that is making Mungo become as loved as Moz, the famous monster by John Lewis.


— The Fast-food-friends

Burger King Tweeted inviting people to order burgers and takeout from competitors, including McDonald’s and KFC, to support all workers in the industry. “We never thought we’d be asking you to do this. Order a Big Mac.” reads Burger King’s tweet. “We are so unfamiliar with such collaboration among brands that we initially thought of it as a joke,” users say.

Instead, it is an initiative aimed at supporting the thousands of workers who are employed in fast-food restaurants, many of whom have been forced to stay at home after the new restaurant closures. The kings of food come together in “supporting delivery”: a highly respected campaign, even if, as several consumers have pointed out, it would be even better if the giants of food also took into consideration small local restaurants.