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— The Earth as Seen from the Immersive Earth. And Vice-versa

Pokemon Go was born as a game, Google Earth as a cognitive tool. Both have seduced humanity. Because both are two little glimpses of what Mirror World will be. One day, every single thing, every place, every person in the real world will have its 3D twin in the digital world. Tech companies around the world have already working on the construction of a Mirror World, states Wired co-founder Kevin Kelly. Another world, identical to ours, with which we can interact as we want.

Every landscape on our planet will flow forward or back in time. Artists will be able to create future versions of a place, on the spot. Archaeologists, but also curious travellers, will suddenly be able to find themselves in a “neoclassical” version of the landscape in which they are. Siri and Alexa will take 3D shapes that will be able to see and be seen. And finally, by observing our virtual avatars, we will be able to see our own gestures and grasp our own facial expressions and moods. Welcome to the Mirror World, where remote and distant times will no longer exist. We will all have control of everything. Exciting and terrifying at the same time. Who knows if and when it will really exist. But above all, who knows if this great 3D virtual mirror will send back to us a better or worse image of humanity.


— The New “Political Act” of Brands

We are increasingly talking about corporate activism and brands capable of being ambassadors of life. Brand activism is becoming a new trend in which to believe, and the first to ask for it are consumers, increasingly looking for politically aware actions, especially when politics lack it. In this scenario Patagonia stands out.

The brand succeeds in convincing and winning over consumers because its environmental efforts are authentic political acts, with a real and objective impact. Based on the Trump tax cut, Patagonia could have saved $10million. But the company chose to reinvest them in the environment.

A politically strong and strategically winning act, capable of strengthening a brand that over the years has been able to build an anti-consumer reputation and strengthen its environmental vocation.


— Who Pays Decides the Price

The concept of “ethically correct” is becoming increasingly more important, both for workers and for consumers. 77% of workers give priority to organizations capable of reflecting their values, ​​and 62% of European consumers claim to buy from companies that demonstrate ethical and consistent behaviour.

This awareness changes the market, and overturns the point of view. For example, new experimental apps are born, in which the rates are decided by consumers. Bid2Ride, for example, seems to be the “more ethical” version of Uber. The app allows customers to decide the travel fare, then drivers will, of course, decide whether to accept or reject the ride. Because after all, customers and drivers are looking for the same thing: a high level of transparency and protection of everyone’s rights.