Frau Tonis image is gender-fluid, revealed by the design, the store, the packaging, and above all by the choice of testimonials to whom it is difficult to attribute a gender. In Berlin, champion in the LGBTQ+ culture for ages, many beauty and cosmetic brands are moving towards an aesthetic style free from gender limits. The German market is the mouthpiece of a beauty that embodies new social values, where “for her” and “for him” seem to be dusty and obsolete definitions.
Frau Tonis Parfum
“Gender has never been the subject of discussion for us. Perfume needs to be gender-free, free just like perfume molecules that freely move in space”, says Stefanie Hanssen, founder of Frau Tonis Parfum, one of the most elegant and at the same time most innovative perfumeries in Berlin.