nascent

cortina skiworld

branding a magical territory

Situated at the top of the Valle del Boite in the Dolomites, a Unesco World Heritage, Cortina D’Ampezzo is one of the most famous ski destinations in the world.

cortina d’ampezzo is a unique destination for fans of skiing and snowboarding.

Cortina d’Ampezzo, located in the picturesque Dolomites, is one of Italy’s most famous ski destinations and a must-see for all winter sports enthusiasts. In preparation for the World Ski Championships in 2021, CEIF decided to completely rebrand its image.

We have been involved since the creation of a new name: from “Skipass Cortina” to “Cortina Skiworld”, indicating the region’s amplitude and international recognition. In addition, we created a complete identity system, including a new logo and various forms of communication materials, both traditional and digital, including social media.
AWARDS

“we needed someone willing to be part of our team, capable of translating confused ideas into a leading project. nascent did it.”

Cinzia Confortola / Marketing Manager of Cortina

Color palette and pattern animations were used in conjunction with the new logo to create a fresh and engaging identity.

Vigorous colors add energy to Cortina’s new visual language, while animated graphic elements represent the speed and dare of the sport in the winter land.
nascent project cortina skiworld rebranding brand identity design creative direction environment event flyer

the new visual identity of cortina skiworld is evident throughout the entire magical territory experience.

From onsite ski passes and marketing materials to equipment and attire, we ensured consistent implementation across the offline merchandise and event environment.
nascent project cortina skiworld rebranding brand identity design creative direction environment event ski track

The new brand identity captures the attention of the intended audience across cortina’s website and social media touch-points.

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