SantaTecla
BRANDING THE SPIRIT OF MILANESE LIVING
SantaTecla Immobiliare specialises in the sale and purchase of prestigious residential and commercial properties in the domestic real estate market of Milan.
santa tecla holds a position of authority in the milanese real estate market.
For over 10 years, Santa Tecla Immobiliare has been specialising in the transactions of prestigious residential and commercial properties. As the authority in the domestic real estate market of Milan, Santa Tecla continues to grow as a company and as professionals, setting increasingly ambitious goals.
We defined a cohesive brand architecture to enhance Santa Tecla’s uniqueness by emphasising their values and distinguishing characteristics. In response to market positioning, we refreshed the company’s logo and evolved their brand image and visual language.
We defined a cohesive brand architecture to enhance Santa Tecla’s uniqueness by emphasising their values and distinguishing characteristics. In response to market positioning, we refreshed the company’s logo and evolved their brand image and visual language.
to reinterpret their brand icon, we took inspiration from milanese “portals” that symbolise the beginning of a new life or a significant change in one’s current life.
every identity element — logo, color, typography and pattern — was brought together in real world applications.
From corporate stationery and branded merchandising, to marketing materials and storefront windows, we ensured that Santa Tecla maintains a consistent visual language that speaks of sophistication and prestige.
the intriguing identity system worked as the foundation for designing a new website, enhancing santa tecla’s online presence.
The new website is fully optimised for mobile devices, prioritising a seamless user experience.
Mobile browsing demands deliberate accessibility and touch interaction design, enabling effortless navigation and legible content, leading to extended visit durations regardless of location and time.
