nascent

Design Holding

Branding the excellence of design

Design Holding is a global leader in high-end design, encompassing iconic brands such as Flos, B&B Italia, Louis Poulsen and Maxalto.

design holding curates, leads and inspires an unparalleled portfolio of iconic brands.

With strong individual identities and European heritage, the largest global high-end design group generated 877 million euros in revenue last year. The corporate takes pride in their unique position in the lifestyle sector as the creators of an ecosystem that supports design-focused companies and brands.

We were invited and tasked with evolving Design Holding’s corporate brand identity, which included every aspect from refreshing their existing logo to defining a comprehensive visual language and identity system. We also oversaw the application of renewed identity elements into a variety of printed and digital communication touch-points.
AWARDS

we refreshed the pre-existing logo to make it bolder and more recognisable.

A mix of Serif and San Serif typography forms the payoff, expressing the intersection of heritage roots and avant-garde innovation.

logo, typography, color palette — the three pillars of the new brand identity.

They are demonstrated through a wide range of applications, including the corporate stationery, branded merchandising, and various other touch-points.

corporate communication materials 
like the sustainability report exemplifies the ideal equilibrium of visual sophistication and informative capability.

custom-made systematic icons adds communicative power to branded content.
As visual representations of concepts that can be quickly and universally understood, these custom icons allow us to tailor the visuals to precisely match the content, making it easier for the audience to grasp the information being presented.

Tailored illustrations help with the expression of corporate messages, boosting visual interest to brand communication.

the coherent usage of the new identity system also extends to the brand’s digital presence.

The new corporate website employs the same visual language and continues the brand’s trustworthy dialogue with its audience, demonstrating the new identity’s adaptability and efficiency in digital communication.
new corporate website is fully optimised on mobile devices to ensure best user experience.
On-the-go browsing calls for thoughtfully designed accessibility and touch interaction to provide easy navigation and content readability, resulting in longer visit durations anywhere, at any time.

visually engaging newsletters command audience’s attention and establish a direct and regular communication channel for latest news.

Next Design Perspectives 2021-22
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Next Design Perspectives 2021-22
Next Design Perspectives 2021-22
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