Flos B&B Italia Group
Branding the excellence of design
Flos B&B Italia Group is a global leader in high-end design with a cultural heritage of European origin, characterised by multi-channel distribution and diversified product categories. The Group includes FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo and Lumens.
FLOS B&B ITALIA GROUP IS A GLOBAL LEADER IN HIGH-END DESIGN, CURATING, LEADING AND INSPIRING AN unparalleled portfolio OF ICONIC BRANDS.
While rooted in heritage, Flos B&B Italia Group is also decidedly avant-garde and focused on the future of innovation. Its brands all share a common ethos focused on beauty, craftsmanship, quality and innovation, underpinned by a strong sustainability commitment, while each remains independent with its own strong identity and design DNA. Driven by a purpose of “We design for a beautiful life,” the Group designs for the planet, for people and for culture.
AWARDS
We created a new logo and identity to communicate Flos B&B Italia Group's new name.
The use of clean lines and a mix of different typographies, Serif and Sans Serif, reflects the modernity and sophistication that the company represents.
logo, typography, color palette — the three pillars of the new brand identity.
The communication materials, such as the sustainability report, represent a stylistic refinement in a modern and smart way.
