dexelance
rebranding design and innovation excellence
Dexelance is a diversified industrial group, one of Italy’s leading companies in the design, lighting and high-quality future sectors, infusing the essence of refined living into everyday experiences by valuing the art of crafting design for excellence.
Dexelance, where design and innovation meet excellence.
Dexelance orchestrates a symphony of outstanding companies, leading them on a journey dedicated to magnifying the essence of industrial and commercial brilliance. Dexelance assists companies in facing globalisation and rising competition, promoting resilience and adaptability in a dynamic market.
Dexelance invited us to redefine their brand, including the name, logo, storytelling and visual identity system, with the goal of revamping their image and expanding to the global market. We developed editorial designs for their communication materials on both printed and digital platforms. Additionally, we created Dexelance's corporate video and were responsible for the art direction of their website.
Dexelance invited us to redefine their brand, including the name, logo, storytelling and visual identity system, with the goal of revamping their image and expanding to the global market. We developed editorial designs for their communication materials on both printed and digital platforms. Additionally, we created Dexelance's corporate video and were responsible for the art direction of their website.
from Italian Design Brands to Dexelance, we worked on renaming the brand and designing a logo that reflects their brand essence of italian excellence.
thoughtfully selected colour palette highlights the elegant, sophisticated, prestige characteristics of the brand.
The colour palette, especially the Sophisticated Gold, is highly adaptive and expressive in various ways of application, such as embossed prints.
every identity element was brought together in real world applications in both physical and digital forms.
“working on our rebrand wasn’t an easy task, but Nascent’s expertise turned our vision into a real success.”
Andrea Sasso (CEO) / Giorgio Gobbi (Managing Director)
the editorial design of dexelance's brochure tells a story of elegance and sophistication.
The pattern embossed cover and the pearlescent textured paper, together with the thoughtfully chosen Pantone Gold, reflect the brand’s commitment to high-end design excellence.
the new brand identity is communicated on social media such as dexelance’s linkedin profile and instagram posts.
the new identity set the ground for designing a new website, enhancing dexelance’s online presence.
The brand essence of sophistication and excellence extends to Dexelance's digital communications and online user experience, helping to establish a consistent brand image across all media.
