Nascentdesign - Italian Brand AgencyNascentdesign - Italian Brand Agency

dexelance

rebranding design and innovation excellence

Dexelance is a diversified industrial group, one of Italy’s leading companies in the design, lighting and high-quality future sectors, infusing the essence of refined living into everyday experiences by valuing the art of crafting design for excellence.
nascent project case history dexelance hero main visual

Dexelance, where design and innovation meet excellence.

Dexelance orchestrates a symphony of outstanding companies, leading them on a journey dedicated to magnifying the essence of industrial and commercial brilliance. Dexelance assists companies in facing globalisation and rising competition, promoting resilience and adaptability in a dynamic market.

Dexelance invited us to redefine their brand, including the name, logo, storytelling and visual identity system, with the goal of revamping their image and expanding to the global market. We developed editorial designs for their communication materials on both printed and digital platforms. Additionally, we created Dexelance's corporate video and were responsible for the art direction of their website.

from Italian Design Brands to Dexelance, we worked on renaming the brand and designing a logo that reflects their brand essence of italian excellence.

nascent project case history dexelance branding brand design rebranding identity logo before
nascent project case history dexelance branding brand design rebranding identity logo after

thoughtfully selected colour palette highlights the elegant, sophisticated, prestige characteristics of the brand.

The colour palette, especially the Sophisticated Gold, is highly adaptive and expressive in various ways of application, such as embossed prints.

every identity element was brought together in real world applications in both physical and digital forms.

“working on our rebrand wasn’t an easy task, but Nascent’s expertise turned our vision into a real success.”

Andrea Sasso (CEO) / Giorgio Gobbi (Managing Director)
nascent project case history dexelance branding brand design rebranding identity corporate stationery brochure
the editorial design of dexelance's brochure tells a story of elegance and sophistication.
The pattern embossed cover and the pearlescent textured paper, together with the thoughtfully chosen Pantone Gold, reflect the brand’s commitment to high-end design excellence.
nascent project case history dexelance branding brand design rebranding identity corporate stationery wall posters

the new brand identity is communicated on social media such as dexelance’s linkedin profile and instagram posts.

nascent project case history dexelance branding brand design rebranding identity digital communication social media instagram
nascent project case history dexelance branding brand design rebranding identity digital communication website mobile
the new identity set the ground for designing a new website, enhancing dexelance’s online presence.
The brand essence of sophistication and excellence extends to Dexelance's digital communications and online user experience, helping to establish a consistent brand image across all media.
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