Nascentdesign - Italian Brand AgencyNascentdesign - Italian Brand Agency

engine

brand the new 100% organic gin

Engine is a new 100% organic gin made in Italy that, with its original aesthetics, pays homage to the imagery associated with the world of engines and cult legends from the 1970โ€™s and 1980โ€™s.

โ€‚โ€‚โ€‚โ€‚engine is a hand-made distilled gin produced with 100% organic italian ingredients.

Born in a garage in Barbaresco with Italian and Piedmont roots, ENGINE mixes traditional ingredients like sage, lemon and licorice root with a nod to 1970โ€™s and 1980s racing culture in its unique packaging inspired by the world of engines, embodying a blend of heritage and nostalgia.

We worked with GoLab agency on a new campaign to strengthen their market positioning. Our aim was to create a new vision for the identity by developing a highly expressive and engaging brand imagery.
nascent design engine distilled organic gin branding brand identity logo before
nascent design engine distilled organic gin branding brand identity logo after

we re-envisioned the brand colour to a bolder, saturated red that gives more impact, making the logo more visible.

โ€‚โ€‚โ€‚Dynamic typography takes centre stage, creating a memorable identity with complementary visuals and patterns.

Whether animated or not, the typography conveys an impression of movement and accumulation of velocity, eloquently portraying the spirit of racing engines.
nascent design engine distilled organic gin branding brand identity merchandise bike helmet apparel

engine's new identity is also presented in applications such as a wide selection of apparel and merchandise offerings.

nascent design engine distilled organic gin branding brand identity ooh outdoor communication billboard poster

Out of Home advertising applications reflect the consistency of the brand identity in the physical world.

nascent design engine distilled organic gin branding brand identity website desktop digital communication
nascent design engine distilled organic gin branding brand identity website mobile digital communication
โ€‚โ€‚โ€‚the new brand identity is implemented on digital touch points such as the website and social media.
Visual identity elements come together to ensure a consistent, refreshing and engaging online presence by interacting with the brandโ€™s audience and telling a nostalgic and yet modern brand story.
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